Code of Conduct

Estore Code of Conduct

Estore aims to be the company that is trusted and loved by all concerned with our businesses. "Estore Code of Conduct" lays down the guidelines for all directors and employees perform their duties.

1. We observe the law and our regulations, even as perform sensible corporate activities and
   respect social norms.

• We observe applicable laws and regulations, even as take action with respect to social and ethical norms.
• We do not undermine confidence and honor of our corporate.
• We stand firmly against anti-social forces, and do not make any deal with them.
• We manage the information related to personal privacy and confidential matters appropriately, and never disclose externally those information without justifiable causes.

2. We build an honest and good relationship with our consumers and business partners,
   and sincerely perform our corporate activities.

• We always treat our customers with sensere attitude, value our customer's support and provide the service that makes our customers happy.
• We conduct public relations activities appropriately for our consumers without exaggerated and misleading advertising.
• We build a good relationship with our business partners based on win-win business through a fair and healthy deal.

3. We make a timely and appropriate disclosure of corporate information,
   and perform transparent and healthy corporate activities.

• We make a timely and appropriate disclosure of corporate information such as management and financial information to gain a correct understanding and evaluation of our customers.
• We correctly draw up corporate information according to applicable laws, and take action to　make a timely disclosure and an appropriate management of corporate information.
• We avoid improper use of our resources for private gain and the gain of a particular third party, and for illegal acts such as insider trading.

4. We strive to be attractive corporate by pursuing to heighten our corporate value.

• We actively and maximally use intellectual property such as copyright and accumulated know-how, and strive to evolve together with social economy by the contribution of society.