Estore was founded in February 1999 in Tokyo. By July, Estore had begun offering a first service "Storetool", which was the total support service for web shop. The release of a web hosting service "Siteserve" had followed in September.
In December, Estore established business alliance with Network Solutions, USA.

From the year following foundation, Estore had started expanding sales network for "Storetool" and "Siteserve" by creating partnerships with another company.
Established marketing alliances with:
　- USEN Broad Networks Corp. (USEN Corp. from Mar 2005).
　- Sony communication Network Corp. (So-net Entertainment Corp. from Oct 2006).
　- Jungle, Inc.
　- Toshiba Digital Frontiers Inc.
　- WebMoney Corp.

In September 2001, Estore went public on the Nasdaq Japan Market, Osaka Securities Exchange Co., Ltd. (Nippon New Market - "Hercules" from Dec 2002).
Established business alliance with Japan Registry Services Co., Ltd.
Established marketing alliances with:
　- Cable & Wireless IDC Inc. (SoftBank IDC Corp. from May 2005) for "Storetool" and "Siteserve".
　- Global Media Online, Inc. (GMO Internet, Inc. from Jun 2005) for "Storetool".
　- IT Telecom Inc. for "ITPark".

Estore improved the services according to expansion phase of e- commerce. In February, an e-mail virus protection service, "Virus Filter", was released. In April, "Siteserve" was upgraded to a web hosting service with functioning of webshop systems fitted as standard equipment.
Established business alliance with Melbourne IT Ltd., Austraia.

In April, "Storetool" was upgraded to a suport service for web shop management.
In June, the corporate name was renewed to "Estore corporation".

Estore continued to expand the services. Since March 2004, Estore began to offer a seminar for success in internet business that was called "Manabi-ya". By November, a marketing service for digital contents, "Inforstore", was released. Meanwhile, Estore established a subsidiary, "Personal Shop Corporation".
Established business and capital alliance with Telewave, Inc.

In July 2005, Estore had moved corporate headquarter to Minato-ku, Tokyo in order to expand its business and to improve efficiency of operations. Estore released two supplementary services for web shop. One was an original affiliate program, "My Affiliate" and the other was an original blog that works perfectly with "Siteserve".
Established business and capital alliance with Neko Publishing Co. Ltd.
Established business alliances with:
　- Commerce Link Inc. which operates a website "Shopping-Search Aladdin".
　- Yahoo Japan Corp. for the operations of "Yahoo! Shopping" and "Yahoo! Auctions"
　- Kakaku.com, Inc., which operates a website "Kakaku.com (specializing in product
　　comparison of consumer goods)" for expanding into the optional web advertising service.

This year, Estore started to provide two more new services. First, "Shopserve" that establishes a web shop using independent domein was released in January. "Shoppingfeed" that is a shopping site specializing in search and comparison of user's goods was followed in November.

"Siteserve" and "Shopserve" were re-released as "Siteserve2" and "Shopserve2" with the einforcement of functions and the increase of server capacity.
In September 2007, Estore had opened the Kansai Office in Osaka.