Corporate Principle by President

Fill up Japan with WebShop!!!

Regardless of capital strength, everybody has an even chance for business success in internet world. Our concept has been to conform to internet architecture since the day of establishment.

Communications revolution began decade ago during initial phase of organizing internet. These had been called "Media Revolution" later, and then had been truned to "Advertisement Revolution". On th other hands, it had been considered that this movement would also affect to distribution mechanism. According to the movements, public opinion had alternated between hope and despair. In this situation, we, Estore, had been convinced that the movements were significant breakthrough in economy and that these would upset a lot of standards used in the past 100 years. To that end, we have been focusing on making a connection between end-users by following the essentials of internet: no ruler controls the internet and everybody can use fairly the internet, which was regarded as a final form of the internet. We purposes to achieve it through e-commerce, and to make a new economic flow by connecting directly end-consumers to end-merchant.

"Fill up Japan with WebShop!!!" is our slogan since the day of establishment. The essence of this slogan is to bring happiness to everyone in Japan. Underlying this slogan, there is the fact that the time has come it could be realized as an actual goal. The needs of the time has switched from "Big, Many, Powerful and Quantitative" to "Small, Few, Hearty and Quality". In other words, the current economy becomes that "a small company sells a few number of goods by good quality with heart". This is exactry the one produced by the internet, and has also realized that everybody has an even chance for business success in internet world. We are convinced that the main role in the current internet business is our consumers. The so-called small business, web shops enable a huge number of small companies to compete against each other, and changed the economy led by a limited number of big companies. Furthermore, a web shop can deliver love, that is, goods and services to anywhere not only in Japan, but also in whole entire world.

Our dream is to activate further by providing a lot of web shops to this new market, and to bring happiness to everyone involved in web shop. By achiving this dream, Japanese economy could go smoothly and become rich.

We hope our consumers enjoy web shops very much, and get a great success in web business.